We all make new years resolutions and mine happens to be to do more sketching and transform the list of blog post ideas into actual posts. So here is the first one!
Many of the enquiries we receive from newbies are quite vague and throw up more questions than answers. But the most common one is when we don't know what your USP (unique selling point) is and perhaps you aren't sure either. Well, we can sometimes help you to find it!
What we like to see is a clear vision of what your brand or collection should be.
Why is this important for a new business? If your brand has its own USP, then it will mean that buyers are more likely to select yours rather than someone elses existing brand.
Your USP does not necessarily have to be a crazy invention, for instance Homeys who we worked with (pictured above) has the ethos, 'finally cool slippers!' Your USP could be selling a shoe at a different price point, making it in a certain way or making it out of unusual materials.