Eco friendly footwear brands are ten a penny, these days. But things have moved on. Thing is, what is the point of saying your shoe is recyclable when you'd have to be a genius with way too much time on your hands in order to disassemble it so you could pop the component parts in the bin?
You seem like an unusual company! As well as the shoes being unique, are there any other ways that your shoe company differs from regular shoe companies? Our slogan is “Change Everything,” and in the process of building this brand, we really did have to change everything about our approach to footwear. Because this product is so unique, we had to re-think things every step of the way, from the way we design our collections, to our production methods, to our merchandising strategy. So really, everything about the way we conduct business is innovative and unique!
How important were ‘green issues’ when you developed this line?From the get-go, Grant (Urshuz Founder and Chief Creative Officer) thought it was important to make his footwear line green in order to reduce its impact on the environment. Because Urshuz are designed with detachable soles, it was obvious that one way he could offer a green shoe was to make our soles recyclable. His vision for green footwear guided his material selection and led him to thermoplastic rubber (TPR), which is 100% recyclable, and is now used to make Urshuz soles.
For more information and to purchase (and to hassle them about making their womens line available to those of us in the UK *cough* go here www.Urshuz.com